Brand identity · Packaging · Campaign

Case study

YESS

Energy Drink

Power in every sip.

Flavours

One range, one system

Markets

Zambia · DR Congo

Languages

English · French

Arenas

Pack · Outdoor · Fleet

Client

Acacia Food and Beverages Ltd

Year

2026

Scope

Identity, packaging system, launch campaign, outdoor and vehicle livery

Power in every sip

De la puissance à chaque gorgée

The project

YESS began as a single energy drink and evolved into a vibrant multi-flavour range.

Working closely with Acacia Food and Beverages Ltd, we developed the identity, packaging system and launch campaign — giving each flavour its own personality while keeping the range unmistakably YESS.

The range

One energy.

Five expressions.

One black label, one wordmark and one bolt of lightning carry every bottle. Colour is the only variable, and it does all the talking.

Strawberry

Campaign visual

Strawberry

Orange

Campaign visual

Orange

Original

Campaign visual

Original

Pineapple

Campaign visual

Pineapple

Tropical

Campaign visual

Tropical

The campaign

Under the

lights

The campaign turned the range into a high-energy lineup, using stadium scale, floodlights and bold colour to put YESS at the centre of movement, intensity and performance.

Master key visual

Key visual

Outdoor

Built to be

seen

One key visual, reworked for landscape, square and gantry formats so it reads at a glance from the road — in English for Zambia and French for the DRC.